Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, that’s impossible. Here I will share all of the tricks to increase my Google Adsense CTR that I found within the last two years.Here are some tips to increase your Google Adsense CTR:
- Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, people will less likely click on them. Then, what should you do to tackle this problem? Here are the tips:
- Create a keyword rich content. I suggest you creating one topic a page.
- Check your keyword rich content and then mark some of your keywords as bold or italic. But don’t do it too much, just do it 1 – 2 times per page. Otherwise, Google assumes you are doing spamming.
- Use your keyword in your page title. For example: <TITLE>How to bake delicious bread</TITLE>
- Use HTML Tag <H1> as your content title, and put your keyword in it. Don’t forget to place this tag at the beginning of your content.
- If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! You can check this out by using this marvelous tool from the Digital Point Website. It is called the Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/
You’ll be asked to enter your selected keyword and it will display every Adsense ads that’s connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words.
- Above the fold
Above the fold is the top position of your page that’s visible without your visitor having to scroll down. This is the best location that works for me. I place 336×280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about “how to bake delicious bread”. Someone finds it from search engine; when he opens it, he first sees ads about “baking school”, “baking book” or “bread recipes”. Who won’t be interested?
- In the middle of an article.
This works well if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125×125, 180×150, 300×250, 336×280, 250×250 ad unit) for this purpose and make it left justified. I usually put my Google Adsense code inside this code:
<div style=’float: left; margin-top: 0px; margin-right: 5px;’>
<!-PLACE YOUR GOOGLE ADSENSE CODE HERE!–>
This code will nicely blend your Google Adsense ads with your content.
- At the end of an article.
Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article, they usually think “okay, what’s next?” That’s your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. For example, you write an article about “how to bake delicious bread”. And at the end of it, there are some ads about “bread recipes”. Who won’t be interested?