Cardboard package magically morphs into record player

Cardboard package magically morphs into record player

Sound engineering company GGRP wanted to show off its audio and cleverness chops, so it went primitive, taking a leap of creativity with this cardboard packaging that turns into a record player.

Embedded in one of the box’s edges is a needle, and when you place the enclosed record on the embedded spindle, it’s a simple matter of inserting a pencil into a hole in the middle of the record and turning it.

There you have it — scratchy sound just like in the Victrola days, and a successful promotion that you won’t soon forget. Brilliant.

Ads of the World, via Gizmodo

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