As you may have heard by now, Netflix has agreed to movie studio demands that they not rent new movies until 28 days after their DVD release. The idea is that this will help drive DVD sales, which have been plummeting in recent years, taking billions out of the pockets of the studios. Right now, this deal is only in place with Warner Brothers, but you can be sure that the other studios are going to want the same deal. Netflix says it’s going along with this because most of its customers care more about catalog (older) releases than newer ones. But the popularity charts suggest otherwise.